Training Doesn’t Help… Rituals Do

So the answer is… training?

Performing in the heat of battle

  1. Unconscious incompetence: You don’t know that something is important or that you’re doing it poorly.
  2. Conscious incompetence: You know that it’s important and that you’re doing it poorly.
  3. Conscious competence: You do it well when you’re focused on it, but it doesn’t come naturally.
  4. Unconscious competence: You do it well without thinking.

The missing ingredient: ritual

The power of a nudge

Customizable and scalable

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Rob Bier

Rob Bier

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Rob is an expert guide in the world of startup leadership and high-performance organizations. A 3-time CEO, he now advises many startups including 7 unicorns.